My name is Macy Reasor and I am a copywriter, graphic designer and social media strategist based in Dallas, Texas.

My specializations include social media, outdoor and print advertisements, event management and branding.

I am a Storyteller

If my advertisements don’t make you laugh or cry, I’ve failed. My goal is to build emotional connections between consumers and the products and services they want and need. What I lack in experience, I make up for in creativity, determination and passion.

Copywriting

Coca-Cola

I wanted American users to associate the Fourth of July with Coca-Cola, so I decided to roll out this very patriotic campaign across three different social media platforms around June. Each of the posts will promote an “Independence Day Giveaway” from Coca-Cola.

Facebook Post

CREATED USING ADOBE PHOTOSHOP

You may have to zoom in, but notice the cokes I photoshopped into the hands of the colonists (and the ship!) Can you spot them all?

Instagram Post

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Instagram Story

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Tiktok

Post

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Purina One & Friskies

IIn my Advertising Media class I was placed in a group and tasked with creating a full advertising campaign (research, media planning/buying, all the way through to creating the actual ads themselves (my favorite part)) for Purina One and Friskies. Here I have included some of my favorite ads from this campaign.

Outdoor

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Instagram Posts

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Menu Design

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For my Advertising Design and Visual Storytelling class I was tasked with creating a menu design using Adobe InDesign. We were given several options of restaurant types and the foods offered and I chose to do an Italian bistro; Hence, the images I chose to include. I decided I would design my menu to look like a chalkboard for a playful, but elegant feel.

Utopian World

CREATED USING ADOBE PHOTOSHOP

Although this isn’t an advertisement, I wanted to include it in my portfolio as a measure of my photoshop proficiency.

I made this for an assignment in my graphic design class where we were to create a a poster for anything we like using the principles of design we were learning in class.

Experiential Ad Placement

Sooner Dairy Lunch Campaign Video Game

Sooner Dairy Lunch is a drive-up burger joint in Norman, OK. For a class assignment we were supposed to make a campaign for a local business and I chose them. For my experiential ad placement one of my ideas was to create an app for a game that you would be able to access on your phone when you drive up using a geofilter. The more you play the game (hopefully while waiting for your food) the more real-life incentives you will unlock. Ex: coupon for free fries

Branding

Animal Icons

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Personal & Professional Monograms

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BoomSquad Logo

CREATED USING MY IMAGINATION

wasn’t the person who created this logo, but I was the one who designed it. This logo is the official symbol for the OU men’s basketball student section. I served as the first chairperson of the BoomSquad Marketing team. Through this, I made cheer sheets, designed flyers, handed out stickers, set up booths and selected merch to be distributed with the BoomSquad logo weekly at the OU men’s basketball games.